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零点看书吧 > 都市小说 > 经城之雁子谷 > 正文 第17章 烫手的山芋

正文 第17章 烫手的山芋(第3页/共3页)

资了就塞自己人进公司董事会扰乱公司经营,本身没干过彩妆,不是行家,还要摆出一副无所不知的态势,若非当初公司成立不久需要大把的银子,他老方可是一万个不愿意与投资人打交道的。

还没等李总监开口,一身肥膘的方总经理就插话道:“萧总,您作为投资人是偶尔干这件事,而我们是天天干这件事,您说谁更了解情况?国内彩妆行业两个渠道,线下和线上,我们都在走,线上我们有头部明星代言,倪蝶我们也签约了,线下经销是主流,人家国外大牌哪个不是这么运营的?”

很明显,管运营的李总监没有方总经理能说话,尽管他可能更容易被说服,但只要有那个姓方的肥膘哥在,萧杰基本上不能与之直接沟通的。

既然软柿子捏不到,那只能啃硬骨头。

肥膘哥说的也没错,关于化妆品,投资人是偶尔干这件事,而企业管理人是天天干这件事,谁是真行家不言而喻。

作为投资人,理论上投资了就要完全相信企业,不应该过多干预。

但是,如果天天干这件事的人都没有偶尔干这件事的人判断得正确呢?还不干预么?眼看着市场份额都被老二抢了,公司都开始亏钱了,作为出资人还袖手旁观?

“方总,是这样的……”萧杰心平气和,“你们的营销费用可以高,也可以亏钱,但成本砸出去后,获得的回报应该是营收增加的同时,市场份额也进一步增加,也就是所谓的烧钱抢占市场,但现在的情况是,你们钱烧了,市场份额还被比你们少的娜娜弯道超了车,就说明咱们公司目前的营销模式,是存在一定问题的,您说是不?”

萧杰说到这里,肥膘哥语塞了,其实他自己也知道公司出了问题,但目前的模式确实都是各大海外经典品牌的运营模式,他简直是1比1完美复制,而且这种复制并没过时,人家国际大牌至今走的也是这条路,但人家的营收和净利润就没下降,市场份额也没被抢,怎么自己就不行了呢?

“我们会回去好好讨论,想出解决办法,但是人,是不可以换的。”肥膘哥尽管心虚,但为了保护自己从小拜把子,好到穿一条裤子都可以的兄弟,他看上去很自信。

萧杰听后微微一笑,“这样您看可以么,我呢,给您找一个人,您让他当营销总监,至于李总您,可以只当公司董事,或者董事兼副总经理,分管运营部,那个人还是归您管。”

“这……”李总监觉得自己听明白了,但又好似没听明白。

萧杰的意思是让他放出运营总监的位置,然后再借董事和副总的头衔,管着新来的运营总监,如果新运营总监不顺自己的意思,自己还是可以朝他说NO,如此一来,不就没变么?运营部还是自己说得算,那新招人还有什么意义?

他想到这里刚要开口问萧杰,萧杰就直接说道,“您给他一年时间让他放手干,一年之内叶桃渡回不到市场第一,他走人,我们金权也全体退出董事会,以后不再以任何理由干预企业经营,并给你们追加投资。”

一个新人,一年时间就可以出成绩?肥膘哥根本不相信,不过他还是好奇的问了一句,“那新来的这位是?”

“是只狮子,雄狮,专克土狼。”萧杰说着将杯中茶一饮而尽。 『加入书签,方便阅读』

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