正文 第五十章 学会利用流量和引导风向(第1页/共3页)
“啊这……这要准备这么多的宣传物料呀?”
许意迟茫然瞠目,一句话说了个断断续续,差点成了结巴。
——她们之前那几个独立小游戏做宣发的时候,好像基本就是拿设备自带的屏幕录制,随便录了点游戏内容……之前也没少被玩家们疯狂诟病。
“要不然呢?”兰雪声歪头说了个理所当然,“挂上平台商品页到游戏正式上线,中间怎么也得隔上三两月,正式上线前大半还得公布一次测试版,用于收集玩家反馈和游戏bug……你总要想法子维持住这段时间内游戏的媒体热度和大众讨论度吧!”
“再说,你们这游戏又不是普通的adv,主题的核心元素是非遗,内容我瞧着又正得厉害。”
“这玩意基本相当于本身就自带一定的天然热度了,这你要是还把握不住、做不好应有的游戏宣传,引导不好大众风向……你这不是等同于躺平任嘲,等着那些营销号找刁钻角度往死里攻伐你们,给自己拉流量嘛!”
“等、等同于躺平任嘲……被人往死里攻伐。”许意迟越听越是没有底气,下意识向下缩紧了脖子,“现在的营销号好可怕,流量也好可怕。”
——呜呜,她怀念以前那个没有营销号的网络世界!
虽然那会有大堆的狗仔,和花里胡哨的新闻号网站号。
小姑娘哼哼唧唧,兰雪声见状忍不住又抬手一巴掌糊上了她的脑瓜:“哕(hui)!未战先怯可不是什么好现象。”
“小许,这东西,你该试着换个思路想想。”
“换……换个思路想想?”许意迟不明所以,她觉着自己的脑瓜大约是如巅峰前辈所说的——又开始搞那什么玩意的顽固封建了。
“对啊,换个思路。”兰雪声应声挑眉,“这样讲,小许。”
“那些为了流量不择手段的营销号们是很可怕,能被人轻易利用并拐歪了的流量也很可怕。”
“但流量和风向这东西,并不只掌握在‘营销号’们的手里……我们也可以想办法掌控流量、利用流量,让流量的风口吹到你需要它吹到的方向,去宣传你想宣传的东西。”
“比如,你们的游戏,和被你们做进游戏里的那些非遗。”
“掌控流量……利用流量。”许意迟被人说得傻了眼,这会只会仰头呆呆凝望着眼前女人姣好明艳的面容,就差张嘴阿巴阿巴——她一直觉着“流量”这玩意不是什么好货。
“……巅峰前辈之前好像说过类似的话。”
“那她老人家说了什么呀?”兰雪声抄手抱胸。
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