正文 第十八章 改编这东西可不好说.jpg(第2页/共3页)
,‘民间文学’这一大类,又该什么样的宣传路线?”
——她想趁机跟这祖宗多取取经,这些经验,说不定她以后宣传游戏的那会儿,用得着。
“简单,就咱刚说的,类似绒花,能做出来切实成品,让人看得见摸得着的那种。”杨雁安懒洋洋一掀眼皮,“再准确点说……除了‘民间文学’与‘民俗’这两大类非遗,其他基本都能靠影视剧宣传。”
“‘民间文学’不建议走剧集的理由我跟你说了,‘民俗’则是因为更适合走纪录片,或是弄成那种地方节庆活动、景区节目一类,好方便各地游客们切身参与其中并感受氛围,免得一般的影视剧干干巴巴,讲不明白。”
“而在剩下那些能用影视宣传的非遗项目里……‘传统技艺’和‘传统美术’是最适合走影视的,因为这俩玩意大多都能弄出来现成好看的成品,能像小广告似的随时出现在剧中的各个角落——我知道我这说法不太合适,但大概就这么个意思。”
小萝莉咂咂嘴:“总之,这种有成品的东西上剧可以不讲故事,甚至都没必要介绍它们的工艺与来历——它们只需要摆在那儿,在关键剧情节点上作为某种线索或道具,被人偶尔提及下名号,刷个脸熟就可以了。”
“被吸引的人过后自会去搜集与之相关的各种信息,没被吸引到的,脑子里也潜移默化多了个有关它的印象,来日总能再想起来的。”
“再被剩下的那六类……这就比较复杂了,只能说,它们蛮适合作为剧集的主要元素,或核心角色的自备技能出现的,比如会民乐的男主、学中医的女主,戏曲世家出身的女二之类。”
“至于你刚问的……‘民间文学’适合什么样的宣传方式……”杨雁安沉吟着搓搓下巴,“说起来你可能不大相信,但我觉得,这玩意最适合和其他不同种类的非遗项目关联起来,搞主题联动。”
“比如和那几类刺绣搞一些主题故事绣相,跟花灯办个衍生灯会……配合故事中的地方景区,精心弄个漂漂亮亮的风景打卡点引流。”
“其次才是作为故事背景或部分阶段剧情元素,改制成动漫、游戏,小说这类创作者不会过分为其他因素裹挟、不需要大幅度魔改内核思维也能活的东西。”
“这种适合走你们正常宣传创收的路子。”小萝莉目光平静,“就你们那些ip跨界联动,出人气角色的周边、s,番外章节啥的。”
“这些都有很多成熟且可直接参照的成功案例——这下你的小脑袋瓜清醒了吗?小许。”
“啊?”没想到这还能被人当场点住的许意迟闻声一愣,少顷连忙跟捣蒜一般点了脑袋,“醒了醒了,这下小的是真听懂了!”
——再听不懂她估计这祖宗
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