正文 第68章 初次创业要学会草船借箭(第2页/共4页)
万矣。
至此，正大教授已布三局：一有十司加一平台之基，二有十万启动之资，三则广告一年，声势已张。问其囊中尚余几何？答曰：约四万金。此四万，当用于样品之制作，盖二十五至三十五之龄，样品乃立足之本。至若五十之年，声名远播，样品自不待言。
生态集团，环保与环境测评兼擅，污水设备、监测、设计无所不能。学子所需，集团皆能应之。此乃正大教授所述之大概。
师者引领学子创业，会见客户，不拘于室，成本几无。然问及薪资社保，师亦需禄以养身，此乃正大教授之肺腑之言也。
昔时，正大先生初涉商海，其创业之始，成本已非轻负。彼时，须立五十万注册资本之公司，实缴方可，而先生则借资以成其事。反观今朝，认缴资本跃至三千万之巨，实缴竟可为零，工本费亦随之遁形，官府但凭一纸承诺，即颁营业执照。持此照者，可携广告商扬名立万，名片亦可随意印制。忆往昔，正大先生营商之道，一盒名片八金，产品初创之时，江城之地，唯公司名称核准尚属无偿。
彼时，正大先生欲创焚烧炉业，专攻环保之道，故焚烧炉即为垃圾处理之利器。先生先思字号，遂有“江城三无焚烧炉有限公司”之名，寓意深远，其中“无”字尤为精妙，此名遂为先生暂得，享六月之权。于是，先生以十五或十八金之资，印制半盒名片，因名片之价，上乘者三十金，中品二十，下品则十八耳。先生更妙策，仅以十金予印坊，换得二十张名片为样，先行试水。
字号既定，先生即以公司之名，遍访客户，探寻焚烧炉之需求。若遇有意者，再行注册不迟，此乃压缩前期成本之妙计，试错成本愈低愈善。今之正大先生，专攻大型创业，其个人或团队项目，试错成本颇高，故先生每言及此，皆强调试错之重要，而众人往往闻其表而未见其里。
正大先生四处宣讲，故事虽引人入胜，然听者多未窥其深意。故先生简而述之，直指核心：未知产品市场接受度如何，医药、生活、化工焚烧炉，何者能售？此皆未知之数，唯有不断试错，方能明了。然试错亦需策略，成本须降至最低。
时值万众创新、大众创业之潮，试错成本已为众人所识，几无再降之空间。故正大先生行事，必求精益求精，较之于集团之精益，更胜一筹。
印盒名片，正大教授皆需印制数张，此细节须铭记。首要者，平台之构建；继之，广告之推广。正大教授之业务，涵盖产品生产、运输、安装及售后诸环节。若仅一人之力，何以应对？此问题，众已论及解决方案。然有一事，诸君或未察及：借环保集团之名行广告之事，与前者迥异。故字号与平台之选，至关重要。正大教授，宜以还书之名，行广告之实，此乃转折之要。
次言广告，其要者有二：一曰发布之地，二曰内容之定。勿言正大教授独擅医
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