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七月份的滨海很是炎热，此时汾水也是夏季，不同的是滨海夏季昼夜温差较小，所以不管是白天，还是黑夜都叫人有一种说不出的燥热感，而汾水夏季的夜晚很是凉爽，单说温度这个方面，一定是汾水比这里要舒服很多。
由于昨晚喝了不少酒，牛振伟这会儿才想起四处参观起自己好兄弟的小店儿。文世明和牛振伟从小长大，便没有像外人那般客气，由着牛振伟到处转悠，自己则开始刷牙洗脸。这时忽然传来牛振伟一阵惊呼：“嘿呦，我说明子，你这还别有洞天呢？”文世明不知道牛振伟发现了什么稀罕事物，一边刷牙一边嘟囔着：“什么洞天？我怎么不知道？”牛振伟也顾不上文世明嘴里还塞着牙刷，便拉着文世明来到厨房外边的后院，文世明看了看后院说到：“哦，你说这里呢！还没来得急和李群整理！”牛振伟狠狠拍了拍文世明的肩膀说到：“明子，这饭店有一个这么安静的露天包房，竟然就这么被你糟蹋了？”这一拍不轻不重，让正在刷牙的文世明差点呕吐出来。不等文世明开口牛振伟接着说到：“这可不太像你文世明的作风，你小子，做点啥都能玩出花儿来！”文世明一手拿着牙刷，另一只手竖起大拇指对着牛振伟笔画了一下，这才含着一嘴牙膏沫子嘟囔到：“不瞒你说，还真没想到！”牛振伟得意的笑到：“看来离开我老牛，你文世明的智商怎么也下降一半呐！”文世明没说话，代着微笑看了牛振伟一眼，接着又呸了一口，这才接着去刷牙。不一会牛振伟又来到文世明身边装作一副老成的样子说：“我说明子，我看这小店最出彩的地方就是名字和宣传语，《良品兔头》、《良品兔头》良心食品良心做、坚决不卖隔夜食。不错、确实不错！”这时文世明已经洗完脸，听到牛振伟反复念叨自己店名和广告语，忽然想到什么，一边擦脸一边说到：“嘿，你个牛头倒是提醒到我，店名儿叫《良品兔头》难免有些局限，好像我们只卖兔头似的！”牛振伟思谋一阵后接话说：“我倒是觉着《良品兔头》蛮好，主题突出、有良心、主打产品就是兔头，很好嘛！”文世明接着话斩钉截铁地说到：“不行，名字还是要改，还是以良品开头，后面两个字一定要换换！”
文世明递给牛振伟一支烟，随后两人做到收银台后面。文世明开口说到：“牛头，你想啊，这卖皮带的店铺不可能只卖皮带，当然除非他是批发商。如果是零售商的话一定有别的皮具卖，那么一定起名叫某某皮具！”文世明吸了口烟接着说到：“这卖上衣或者裤子的一定取名某某服饰。还有饭店，如果厨师只有一道拿手菜，那名字就取那道菜名？”听到这里牛振伟很是认真琢磨了一番，隔了许久才憋出一句话。不过这句话的含金量之高竟让文世明在十几年后仍然受用，以至于多年后，在很多行业大佬的嘴里也会经常提起。此时牛振伟很认真的说到：“做行业的细分领域没什么不好，假设你把兔头做到全国，甚至做到出口，这要赚多少钱呐！？”听到这里文世明一个愣神，竟是久久不能平静，一个原因是自己这光屁股长大的朋友，究竟是和自己较劲？还是自己离开汾水后，牛振伟独自做生意琢磨出的行业门道？总之能说出这句话不简单。另外更多琢磨的是自己目前所做的行业。不大一会文世明拍了拍牛振伟的肩膀说到：“牛头，不得不承认呐，我确实没你想的深，不过你这话还真提醒了我，如果这小店儿能一直开下去，我想我的细分领域应该是小吃。那么结合现在来看，我要做到的就是我文世明小店儿卖出的小吃，各个良心、全部精品！”说罢文世明又拍了拍牛振伟的肩膀并没有说话，此时两人当然是心照不宣。文世明很是感激自己这位儿时玩伴，有几个人能把这小店儿当做自己的事情来思考。牛振伟心里更加希望文世明可以如愿以偿。这时小店儿里陷入一股耐人寻味的沉默，只剩下两个人各自抽着烟。
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